How a Tumblr Page Became a Successful Streetwear Brand With Alex Lopez of YOUTH OF PARIS

As of late, France's streetwear scene has become an ever-changing landscape, bolstered by up-and-coming labels passionate to ground themselves as brands from the culture, for the culture. Notable among the ranks is YOUTH OF PARIS, a fledgling brand conceived as a Tumblr page in 2011 by young Parisian fashion stylist, blogger and consultant Alex Lopez, who presented a smashing capsule collection titled "Leave Me Alone" for the Spring 2016 season. With an accompanying hometown lookbook shot around...